CES 2023 SK

We produced a video for the CES 2023 SK promotional center, where I created one of the six interactive zones.

 

As the main leader for this segment, I was responsible for designing the overall look, animation, and characters for the factory. My goal was to make the complex factory content more approachable by producing cute and fun animations that engaged the audience. This approach not only simplified the difficult concepts but also added an element of enjoyment, making the factory environment feel more friendly and accessible